How Six Sigma Can Benefit Your Company

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Six Sigma is a quality methodology that indicates the effectiveness of a process. Of course, quality control/improvement programs are nothing new. Companies have always implemented systems and methodologies to ensure top quality. At least, the good ones have. To earn Six Sigma status, your process must return fewer than 3.4 defects per 1 million chances. Let’s say you’re a shipping company. That means that, for every 1 million pieces delivered, you have fewer than 3.4 misdelivered items. Six Sigma’s two sub-methodologies are DMAIC and DMADV.   What Is DMAIC? DMAIC…

Putting Big Data to Work for You

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Big data: it’s one of those trendy marketing terms with more than one meaning, and it’s everywhere. The first meaning is the sheer amount of data available. Technology makes it easy to know seemingly everything about your customers, as well as your potential customers. Where do they live? How do they buy? What’s their buying history? How many times has your company interacted with them before they make a decision? It goes beyond your customers. You can parse data in so many ways that it’s mind-boggling. Which campaigns generated the…

Emotional Intelligence of Great Leaders

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The idea of emotional intelligence (EI) has popped up quite a bit recently, with entrepreneurial experts extolling its virtues – the ability to understand and manage the emotions of yourself and others – as vital to growing as an entrepreneur. Emotional intelligence aids in negotiation and collaboration, networking and communication; all important components of building your brand. Without EI, the process is difficult if not impossible. What Is Emotional Intelligence? As stated, the basic definition of emotional intelligence is having both an understanding of and ability to manage your emotions,…

Top 5 Cloud-based CRM Applications

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Cloud-based technologies have exploded in popularity in recent years, with customer relationship management (CRM) solutions being some of the most popular cloud software packages. These platforms offer an astonishing level of flexibility for users, with marketers and sales professionals utilizing the many analytical and reporting functions to strengthen leads and grow business. Of course, not all CRM software platforms are equal. We look at five of the best.   Insightly Specializing in small and midsized businesses, Insightly CRM offers a wide variety of benefits. The software integrates with most popular…