Rebranding Strategies-Tips and Questions to Ask Yourself

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Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Life Hack: Journal System

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I’ve always wanted to be a person that journals but have been inconsistent with actually doing it.  However, I have a new journal hack I started using that I’ve actually stuck with – mainly because I can do it in a few minutes each day.   Here’s how it works: Each day has a box.  Within that box, there are a number of data points that are driven by a key. You can formulate your own key based on what you want to track and reflect on.  Below is my…

Book Recommendation: 21 Irrefutable Laws of Leadership

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Are leaders born or made? I would submit to you that great leaders can be made by following certain rules or laws. In John Maxwell’s “21 Irrefutable Laws of Leadership” he lays out the foundation upon which you can become a great leader.   This book has been required reading at all of my companies.     Here is a list of the laws below. One: The Law of the Lid Leadership ability determines a person’s level of effectiveness   Two: The Law of Influence The true measure of leadership…

Marketing: Traditional vs. Digital

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When venturing into business, marketing is an aspect which every business can never ignore.  In fact, marketing and sales are the lifeblood of most businesses. Marketing simply means creating awareness and publicity about your product, services, and business using strategic means/plans to get people to purchase them. As the business space becomes more competitive and intense, using the right marketing channel is the only means a business can stand out from the competition. These days so many businesses are using the online approach to market their products, therefore it has…