Creating Quality Content: Solar Example

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For being in the solar business for over a decade, I don’t talk about the solar industry enough on this blog. In order to change that, here is the first half of a report that I put together on the residential solar market with tips for a potential solar customer. Besides being beneficial for any reader that is interested in going solar, from a marketing point of view. This is a great example of quality content. The quality of content published online every day varies from very low to very…

Listening to your Customers

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What are the benefits of listening to your customers? Listening is not the same as hearing. The latter is passive, whereas the former is an active activity wherein genuine attention is paid to what customers are saying. Listening can help build trust, create self-esteem in customers, and diffuse the defensiveness and tension thereby lowering resistance from them. Some of the measures that customer service executives can employ to promote listening are listed below. Offer short verbal acknowledgments like ‘Go on’  ‘I understand’ to show that you are in tune with…

What is Crowdfunding? What You Need to Know

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What is crowdfunding? How does it work? Crowdfunding is a fairly new concept that involves small or large sum contributions or investments by a large number of individuals into a new product or idea. The concept also involves an inherent promise that investors will get first access to the product after it has been fructified. Ideas for crowdfunding can be anything from a novel gift-item, a new video game idea, to some advanced tech gadget. The main aspects of any crowdfunding project are ensuring that people get convinced about the…

The Most Successful Franchises

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The Most Successful Franchises There are certain stores, restaurants, or brands that almost everyone recognizes. McDonald’s, Taco Bell, and 7-Eleven are a few good examples. How do these places seem to be everywhere? Why are they so successful and how do they cover the country and also the globe? Franchises come with an existing business strategy, popular brand, and standardized training; all of which enable franchise owners to make full use of the demand in the market without spending lots of cash and time in establishing a brand and business.…

Testimonial Videos: A Powerful Marketing Tool

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Before you complete a purchase, are there any steps that you take before swiping that card or clicking the “purchase order” button? Well, you’re not the only one. Consumer research shows that “97 percent of consumers read online reviews before making a buying decision in 2017”. (You can read more on that subject from Bryan Caplan here) . What does this mean for your business? Customer reviews are becoming more important and influential in this digital world. Reviews are easily given and easily accessed by everyone. This can be both…

Rebranding Strategies-Tips and Questions to Ask Yourself

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Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Life Hack: Journal System

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I’ve always wanted to be a person that journals but have been inconsistent with actually doing it.  However, I have a new journal hack I started using that I’ve actually stuck with – mainly because I can do it in a few minutes each day.   Here’s how it works: Each day has a box.  Within that box, there are a number of data points that are driven by a key. You can formulate your own key based on what you want to track and reflect on.  Below is my…

Book Recommendation: 21 Irrefutable Laws of Leadership

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Are leaders born or made? I would submit to you that great leaders can be made by following certain rules or laws. In John Maxwell’s “21 Irrefutable Laws of Leadership” he lays out the foundation upon which you can become a great leader.   This book has been required reading at all of my companies.     Here is a list of the laws below. One: The Law of the Lid Leadership ability determines a person’s level of effectiveness   Two: The Law of Influence The true measure of leadership…

Marketing: Traditional vs. Digital

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When venturing into business, marketing is an aspect which every business can never ignore.  In fact, marketing and sales are the lifeblood of most businesses. Marketing simply means creating awareness and publicity about your product, services, and business using strategic means/plans to get people to purchase them. As the business space becomes more competitive and intense, using the right marketing channel is the only means a business can stand out from the competition. These days so many businesses are using the online approach to market their products, therefore it has…

Block chain opportunities for entrepreneurs

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One of the greatest technological advances of all time is the Internet. This technology provides tremendous amounts of information, makes communication easier than ever, and has transformed the modern business world. For these and other reasons, a life without internet is hard to imagine. If you could go back in time, you could make a lot of money by investing in the internet. Of course you already know it, with a drop of 20/20. What’s harder is knowing how to spend your money and time now. How do you know…