Testimonial Videos: A Powerful Marketing Tool

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Before you complete a purchase, are there any steps that you take before swiping that card or clicking the “purchase order” button? Well, you’re not the only one. Consumer research shows that “97 percent of consumers read online reviews before making a buying decision in 2017”. (You can read more on that subject from Bryan Caplan here) . What does this mean for your business? Customer reviews are becoming more important and influential in this digital world. Reviews are easily given and easily accessed by everyone. This can be both…

Rebranding Strategies-Tips and Questions to Ask Yourself

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Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Life Hack: Journal System

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I’ve always wanted to be a person that journals but have been inconsistent with actually doing it.  However, I have a new journal hack I started using that I’ve actually stuck with – mainly because I can do it in a few minutes each day.   Here’s how it works: Each day has a box.  Within that box, there are a number of data points that are driven by a key. You can formulate your own key based on what you want to track and reflect on.  Below is my…

Book Recommendation: 21 Irrefutable Laws of Leadership

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Are leaders born or made? I would submit to you that great leaders can be made by following certain rules or laws. In John Maxwell’s “21 Irrefutable Laws of Leadership” he lays out the foundation upon which you can become a great leader.   This book has been required reading at all of my companies.     Here is a list of the laws below. One: The Law of the Lid Leadership ability determines a person’s level of effectiveness   Two: The Law of Influence The true measure of leadership…

Block chain opportunities for entrepreneurs

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One of the greatest technological advances of all time is the Internet. This technology provides tremendous amounts of information, makes communication easier than ever, and has transformed the modern business world. For these and other reasons, a life without internet is hard to imagine. If you could go back in time, you could make a lot of money by investing in the internet. Of course you already know it, with a drop of 20/20. What’s harder is knowing how to spend your money and time now. How do you know…

Top cms products for 2018

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The content plays an important role in the development of your online presence and brand. Without that you will fight in today’s ruthless business world. In fact, digital marketing is arguably one of the most important areas of commerce, though it is often overlooked. To maximize the potential of your business, you need a reliable Content Management System (CMS). You’ll find a lot there, and you can create and manage all your own content, websites, and blogs. But some are more effective than others. The following are the best CMS…

What if your business model is not working, how to change it

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Entrepreneurs often struggle to understand the business model concept, which may seem abstract or technical. It can be simplified to two basic components: How the company generates revenue from sales and operational factors, expects them to achieve and maintain profitability. Gradually, as the company begins, the model often changes due to new opportunities, new competitive threats, or simply because the company is learning something about the actual needs of their customers. Failure, learning and adaptation are part of the journey, if you are looking for the right value proposition and…

Types of businesses that are the most profitable in 2018

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Some companies are inherently more profitable than others. This may be because costs and overheads are low or the company charges a high fee for its services or products. Yet, no matter how profitable, all companies can be a challenge to get started. The first question often asked by someone venturing into a new business is: What are the margins in this particular industry? While revenue growth is something that everyone wants, if it is not profitable, it will cost you much more than you think. Before switching to a…

How to grow a side hustle when working a full time job

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The best way to finally become your own boss is to start a sleight-of-hand trick and develop your self-employment income while still having the security of your day job. In addition, taking an activity can not only improve your income, but also open up career change opportunities that you would normally not find in your full-time job. However, it is never easy to prepare for profitability outside the limited-time daily work. It requires reckless prioritization, a psychological change in the way you see what’s most important in your life, and…

How to Start a 7 Figure Business

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Thеrе is a lоt tо bе ѕаіd fоr thоѕе rаrе few thаt possess thе ability tо сrеаtе hugе companies wіth hundrеdѕ or thоuѕаndѕ оf еmрlоуееѕ thаt аrе аll just есѕtаtіс tо bе аt wоrk. It іѕ exceptionally dіffісult аnd еԛuаllу as іmрrеѕѕіvе, whісh іѕ why thеу еnd up tаkіng uр ѕрасе оn the frоnt раgе of a major mаgаzіnе or jоurnаl. Althоugh it арреаrѕ flashy аnd glаmоrоuѕ, particularly wіth thе amount оf celebrity that tоdауѕ super entrepreneurs wield, thеrе іѕ a trеmеndоuѕ amount оf flexibility that іѕ lоѕt, almost by…