Listening to your Customers

Love it? Share it!
Share

What are the benefits of listening to your customers? Listening is not the same as hearing. The latter is passive, whereas the former is an active activity wherein genuine attention is paid to what customers are saying. Listening can help build trust, create self-esteem in customers, and diffuse the defensiveness and tension thereby lowering resistance from them. Some of the measures that customer service executives can employ to promote listening are listed below. Offer short verbal acknowledgments like ‘Go on’  ‘I understand’ to show that you are in tune with…

What is Crowdfunding? What You Need to Know

Love it? Share it!
Share

What is crowdfunding? How does it work? Crowdfunding is a fairly new concept that involves small or large sum contributions or investments by a large number of individuals into a new product or idea. The concept also involves an inherent promise that investors will get first access to the product after it has been fructified. Ideas for crowdfunding can be anything from a novel gift-item, a new video game idea, to some advanced tech gadget. The main aspects of any crowdfunding project are ensuring that people get convinced about the…

The Most Successful Franchises

Love it? Share it!
Share

The Most Successful Franchises There are certain stores, restaurants, or brands that almost everyone recognizes. McDonald’s, Taco Bell, and 7-Eleven are a few good examples. How do these places seem to be everywhere? Why are they so successful and how do they cover the country and also the globe? Franchises come with an existing business strategy, popular brand, and standardized training; all of which enable franchise owners to make full use of the demand in the market without spending lots of cash and time in establishing a brand and business.…

Rebranding Strategies-Tips and Questions to Ask Yourself

Love it? Share it!
Share

Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Book Recommendation: 21 Irrefutable Laws of Leadership

Love it? Share it!
Share

Are leaders born or made? I would submit to you that great leaders can be made by following certain rules or laws. In John Maxwell’s “21 Irrefutable Laws of Leadership” he lays out the foundation upon which you can become a great leader.   This book has been required reading at all of my companies.     Here is a list of the laws below. One: The Law of the Lid Leadership ability determines a person’s level of effectiveness   Two: The Law of Influence The true measure of leadership…

Marketing: Traditional vs. Digital

Love it? Share it!
Share

When venturing into business, marketing is an aspect which every business can never ignore.  In fact, marketing and sales are the lifeblood of most businesses. Marketing simply means creating awareness and publicity about your product, services, and business using strategic means/plans to get people to purchase them. As the business space becomes more competitive and intense, using the right marketing channel is the only means a business can stand out from the competition. These days so many businesses are using the online approach to market their products, therefore it has…

Block chain opportunities for entrepreneurs

Love it? Share it!
Share

One of the greatest technological advances of all time is the Internet. This technology provides tremendous amounts of information, makes communication easier than ever, and has transformed the modern business world. For these and other reasons, a life without internet is hard to imagine. If you could go back in time, you could make a lot of money by investing in the internet. Of course you already know it, with a drop of 20/20. What’s harder is knowing how to spend your money and time now. How do you know…

Top cms products for 2018

Love it? Share it!
Share

The content plays an important role in the development of your online presence and brand. Without that you will fight in today’s ruthless business world. In fact, digital marketing is arguably one of the most important areas of commerce, though it is often overlooked. To maximize the potential of your business, you need a reliable Content Management System (CMS). You’ll find a lot there, and you can create and manage all your own content, websites, and blogs. But some are more effective than others. The following are the best CMS…

What if your business model is not working, how to change it

Love it? Share it!
Share

Entrepreneurs often struggle to understand the business model concept, which may seem abstract or technical. It can be simplified to two basic components: How the company generates revenue from sales and operational factors, expects them to achieve and maintain profitability. Gradually, as the company begins, the model often changes due to new opportunities, new competitive threats, or simply because the company is learning something about the actual needs of their customers. Failure, learning and adaptation are part of the journey, if you are looking for the right value proposition and…

Types of businesses that are the most profitable in 2018

Love it? Share it!
Share

Some companies are inherently more profitable than others. This may be because costs and overheads are low or the company charges a high fee for its services or products. Yet, no matter how profitable, all companies can be a challenge to get started. The first question often asked by someone venturing into a new business is: What are the margins in this particular industry? While revenue growth is something that everyone wants, if it is not profitable, it will cost you much more than you think. Before switching to a…