Testimonial Videos: A Powerful Marketing Tool

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Before you complete a purchase, are there any steps that you take before swiping that card or clicking the “purchase order” button? Well, you’re not the only one. Consumer research shows that “97 percent of consumers read online reviews before making a buying decision in 2017”. (You can read more on that subject from Bryan Caplan here) . What does this mean for your business? Customer reviews are becoming more important and influential in this digital world. Reviews are easily given and easily accessed by everyone. This can be both…

Rebranding Strategies-Tips and Questions to Ask Yourself

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Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Marketing: Traditional vs. Digital

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When venturing into business, marketing is an aspect which every business can never ignore.  In fact, marketing and sales are the lifeblood of most businesses. Marketing simply means creating awareness and publicity about your product, services, and business using strategic means/plans to get people to purchase them. As the business space becomes more competitive and intense, using the right marketing channel is the only means a business can stand out from the competition. These days so many businesses are using the online approach to market their products, therefore it has…

What if your business model is not working, how to change it

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Entrepreneurs often struggle to understand the business model concept, which may seem abstract or technical. It can be simplified to two basic components: How the company generates revenue from sales and operational factors, expects them to achieve and maintain profitability. Gradually, as the company begins, the model often changes due to new opportunities, new competitive threats, or simply because the company is learning something about the actual needs of their customers. Failure, learning and adaptation are part of the journey, if you are looking for the right value proposition and…

Types of businesses that are the most profitable in 2018

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Some companies are inherently more profitable than others. This may be because costs and overheads are low or the company charges a high fee for its services or products. Yet, no matter how profitable, all companies can be a challenge to get started. The first question often asked by someone venturing into a new business is: What are the margins in this particular industry? While revenue growth is something that everyone wants, if it is not profitable, it will cost you much more than you think. Before switching to a…

Tips for Boosting Online Sales

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As an оnlіnе mеrсhаnt, mаkіng уоur fіrѕt sale іѕ аѕ ѕуmbоlіс as іt іѕ nесеѕѕаrу. Completing the fіrѕt ѕаlе ѕоundѕ ѕtrаіghtfоrwаrd enough, yet thе орtіmіѕm аnd reassurance іt brіngѕ can mаkе it thе bіggеѕt turning роіnt in thе life оf your business. Hоwеvеr, dоn’t let the ѕіmрlе соnсерt of a fіrѕt ѕаlе mislead you. Obtaining that first сuѕtоmеr саn sometimes bе a lоng, аrduоuѕ bаttlе. Whіlе you саn make drаѕtіс changes tо уоur mаrkеtіng ѕtrаtеgу оr your online ѕtоrе, ѕоmеtіmеѕ all іt tаkеѕ is changing and tеѕtіng a fеw ѕmаll…

How to Choose a Social Media Username for Your Business

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Choosing the right name for your business can be challenging enough, but choosing the right username or “handle” for your business’s social media accounts can prove even more difficult. Here are my top 5 tips for choosing the best social media username for successfully growing your following. Make it relevant and consistent: If you’re looking to build a fan base of loyal followers, make sure your handle is appropriate and somehow related to your company’s products or services. It’s a good idea to try to make your business’s username the…

Find Out the Best Business AutoResponders

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Thanks to technology, business now takes place 24 hours a day on a global scale. Because of that, establishing systems that can automatically respond to current or potential client inquiries halfway around the world is essential to an enterprise’s survival in the marketplace. Known as autoresponders, these software and web-based services are readily available and are particularly useful for businesses that employ email marketing campaigns. Their primary function is to send emails automatically in response predetermined triggers or events. Whether it is welcoming a new subscriber to your blog, monthly…

How to Create a Business Meme

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Unless you’ve been living in a cave for the past five years, you’ve probably seen those photos or graphics with funny, silly, or sarcastic text superimposed over them known as memes. Memes are proliferated across the internet via social media sharing, and apart from providing a few chuckles, are often used as a means of conveying more meaningful messages. The goal of a meme is to achieve “viral” status – meaning that it is spread rapidly from person to person via sharing on the Internet and social media platforms. But…

How to Start Your Own Affiliate Program

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If you’ve been around the Internet over the past decade, you’ve likely seen the terms “Affiliate Marketing” or “Affiliate Program.” Today, nearly every monetized website, whether it be a niche content blog or actual merchant site such as Amazon.com, uses affiliate programs to spread their brand. So, what is affiliate marketing and how can you use it to grow your business? Let’s start with the first part of that question and talk about how affiliate programs work. At its most basic definition, an affiliate program is an arrangement where a…