How to Choose a Social Media Username for Your Business

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Choosing the right name for your business can be challenging enough, but choosing the right username or “handle” for your business’s social media accounts can prove even more difficult. Here are my top 5 tips for choosing the best social media username for successfully growing your following. Make it relevant and consistent: If you’re looking to build a fan base of loyal followers, make sure your handle is appropriate and somehow related to your company’s products or services. It’s a good idea to try to make your business’s username the…

Find Out the Best Business AutoResponders

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Thanks to technology, business now takes place 24 hours a day on a global scale. Because of that, establishing systems that can automatically respond to current or potential client inquiries halfway around the world is essential to an enterprise’s survival in the marketplace. Known as autoresponders, these software and web-based services are readily available and are particularly useful for businesses that employ email marketing campaigns. Their primary function is to send emails automatically in response predetermined triggers or events. Whether it is welcoming a new subscriber to your blog, monthly…

How to Create a Business Meme

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Unless you’ve been living in a cave for the past five years, you’ve probably seen those photos or graphics with funny, silly, or sarcastic text superimposed over them known as memes. Memes are proliferated across the internet via social media sharing, and apart from providing a few chuckles, are often used as a means of conveying more meaningful messages. The goal of a meme is to achieve “viral” status – meaning that it is spread rapidly from person to person via sharing on the Internet and social media platforms. But…

How to Start Your Own Affiliate Program

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If you’ve been around the Internet over the past decade, you’ve likely seen the terms “Affiliate Marketing” or “Affiliate Program.” Today, nearly every monetized website, whether it be a niche content blog or actual merchant site such as Amazon.com, uses affiliate programs to spread their brand. So, what is affiliate marketing and how can you use it to grow your business? Let’s start with the first part of that question and talk about how affiliate programs work. At its most basic definition, an affiliate program is an arrangement where a…

How Businesses Can Use Snapchat to Grow Their Brand

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Snapchat, the mobile photo/video messaging app loved by tweens and Millennials the world over, is now a force to be reckoned with in the business world. Although messages sent via the app appear for only 10 seconds once opened by recipients, the platform itself has embraced by major corporations such as Gatorade, Coca-Cola, JP Morgan Chase, Universal Pictures, Verizon, and Vans. According to their own internal data, more than 150 people in the United States use Snapchat every day, and of those users, 60% are actively snapping on a daily…

5 Steps to Double Your Marketing Response

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Effective marketing is the lifeblood of nearly every business on the planet. Increasing ROI is on every business owner’s mind.  That said, it never ceases to amaze me at how many of those same business do such a poor job of it.  Case in point, how many times have you heard a car dealer announce on the radio “if you’re in the market for a new BMW….. call us for the lowest prices,….best service…. Blah blah blah” Sound familiar? First of all, the percentage of the audience that is actually…

Top 5 Cloud-based CRM Applications

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Cloud-based technologies have exploded in popularity in recent years, with customer relationship management (CRM) solutions being some of the most popular cloud software packages. These platforms offer an astonishing level of flexibility for users, with marketers and sales professionals utilizing the many analytical and reporting functions to strengthen leads and grow business. Of course, not all CRM software platforms are equal. We look at five of the best.   Insightly Specializing in small and midsized businesses, Insightly CRM offers a wide variety of benefits. The software integrates with most popular…

Marketing Strategies for New Businesses

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Marketing Strategies I know what you’re thinking: “I just launched my business! I built my website, created social media profiles, and I started a blog. I don’t have time for anything else. I have an actual business to run here!” That’s true; you do have a business to run. But, if you want to keep having a business, you better start thinking about marketing. Yes, I know marketing is a drain on time, but if you want to spend that time wisely, not to mention your marketing dollars, you must…