How Businesses Can Use Snapchat to Grow Their Brand

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Snapchat, the mobile photo/video messaging app loved by tweens and Millennials the world over, is now a force to be reckoned with in the business world. Although messages sent via the app appear for only 10 seconds once opened by recipients, the platform itself has embraced by major corporations such as Gatorade, Coca-Cola, JP Morgan Chase, Universal Pictures, Verizon, and Vans. According to their own internal data, more than 150 people in the United States use Snapchat every day, and of those users, 60% are actively snapping on a daily…

5 Steps to Double Your Marketing Response

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Effective marketing is the lifeblood of nearly every business on the planet. Increasing ROI is on every business owner’s mind.  That said, it never ceases to amaze me at how many of those same business do such a poor job of it.  Case in point, how many times have you heard a car dealer announce on the radio “if you’re in the market for a new BMW….. call us for the lowest prices,….best service…. Blah blah blah” Sound familiar? First of all, the percentage of the audience that is actually…

Top 5 Cloud-based CRM Applications

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Cloud-based technologies have exploded in popularity in recent years, with customer relationship management (CRM) solutions being some of the most popular cloud software packages. These platforms offer an astonishing level of flexibility for users, with marketers and sales professionals utilizing the many analytical and reporting functions to strengthen leads and grow business. Of course, not all CRM software platforms are equal. We look at five of the best.   Insightly Specializing in small and midsized businesses, Insightly CRM offers a wide variety of benefits. The software integrates with most popular…

Marketing Strategies for New Businesses

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Marketing Strategies I know what you’re thinking: “I just launched my business! I built my website, created social media profiles, and I started a blog. I don’t have time for anything else. I have an actual business to run here!” That’s true; you do have a business to run. But, if you want to keep having a business, you better start thinking about marketing. Yes, I know marketing is a drain on time, but if you want to spend that time wisely, not to mention your marketing dollars, you must…