Testimonial Videos: A Powerful Marketing Tool

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Before you complete a purchase, are there any steps that you take before swiping that card or clicking the “purchase order” button? Well, you’re not the only one. Consumer research shows that “97 percent of consumers read online reviews before making a buying decision in 2017”. (You can read more on that subject from Bryan Caplan here) . What does this mean for your business? Customer reviews are becoming more important and influential in this digital world. Reviews are easily given and easily accessed by everyone. This can be both…

Rebranding Strategies-Tips and Questions to Ask Yourself

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Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Marketing: Traditional vs. Digital

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When venturing into business, marketing is an aspect which every business can never ignore.  In fact, marketing and sales are the lifeblood of most businesses. Marketing simply means creating awareness and publicity about your product, services, and business using strategic means/plans to get people to purchase them. As the business space becomes more competitive and intense, using the right marketing channel is the only means a business can stand out from the competition. These days so many businesses are using the online approach to market their products, therefore it has…

Top cms products for 2018

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The content plays an important role in the development of your online presence and brand. Without that you will fight in today’s ruthless business world. In fact, digital marketing is arguably one of the most important areas of commerce, though it is often overlooked. To maximize the potential of your business, you need a reliable Content Management System (CMS). You’ll find a lot there, and you can create and manage all your own content, websites, and blogs. But some are more effective than others. The following are the best CMS…

What if your business model is not working, how to change it

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Entrepreneurs often struggle to understand the business model concept, which may seem abstract or technical. It can be simplified to two basic components: How the company generates revenue from sales and operational factors, expects them to achieve and maintain profitability. Gradually, as the company begins, the model often changes due to new opportunities, new competitive threats, or simply because the company is learning something about the actual needs of their customers. Failure, learning and adaptation are part of the journey, if you are looking for the right value proposition and…

Types of businesses that are the most profitable in 2018

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Some companies are inherently more profitable than others. This may be because costs and overheads are low or the company charges a high fee for its services or products. Yet, no matter how profitable, all companies can be a challenge to get started. The first question often asked by someone venturing into a new business is: What are the margins in this particular industry? While revenue growth is something that everyone wants, if it is not profitable, it will cost you much more than you think. Before switching to a…

How to Market Without Sounding Sleazy

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Whеthеr duе tо mоdеѕtу, timidity, or just a dеѕіrе nоt tо аnnоу аnуоnе, mоѕt of uѕ ѕuсk at self-promotion. But thе fасt is, promoting yourself аnd getting уоur name оut thеrе іѕ аn еѕѕеntіаl раrt оf gеttіng the jоb уоu want, making new соntасtѕ, building уоur network, and meeting thе people who саn help уоu make thе most of уоur tаlеntѕ аnd abilities. Aftеr аll, nо оnе’ѕ gоіng tо dо it fоr уоu, and nо оnе’ѕ going to mаkе ѕurе уоu gеt the сrеdіt you dеѕеrvе.  Wе’vе all bееn bullied…

Why You need YouTube in your Marketing Plan

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It is no joke that social media is growing rapidly as a marketing platform for businesses. This is not just true for big businesses either; small businesses are beginning to see the potential of a strong social media presence. The king of social media, Facebook, is beginning to be utilised by businesses worldwide and has become generally accepted as a good platform for engaging with your audience. I’m not saying that everyone is doing Facebook well; actually the opposite is true for 90% of businesses using it. At least, however,…

Find Out the Best Business AutoResponders

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Thanks to technology, business now takes place 24 hours a day on a global scale. Because of that, establishing systems that can automatically respond to current or potential client inquiries halfway around the world is essential to an enterprise’s survival in the marketplace. Known as autoresponders, these software and web-based services are readily available and are particularly useful for businesses that employ email marketing campaigns. Their primary function is to send emails automatically in response predetermined triggers or events. Whether it is welcoming a new subscriber to your blog, monthly…

How to Create a Posting Schedule for Facebook

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As an entrepreneur or business owner, you want to get your product, services, and brand in front of as many potential consumers as possible without investing too deeply in unnecessary advertising costs. You’ve done the right thing and set up profiles on all the top social media platforms, but how do you capitalize the biggest audience out there? By creating a posting schedule for Facebook! Arguably one of the most influential mediums in modern history, Facebook has garnered the attention 1.94 billion active monthly users worldwide (as of March 2017)…