Testimonial Videos: A Powerful Marketing Tool

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Before you complete a purchase, are there any steps that you take before swiping that card or clicking the “purchase order” button? Well, you’re not the only one. Consumer research shows that “97 percent of consumers read online reviews before making a buying decision in 2017”. (You can read more on that subject from Bryan Caplan here) . What does this mean for your business? Customer reviews are becoming more important and influential in this digital world. Reviews are easily given and easily accessed by everyone. This can be both…

Rebranding Strategies-Tips and Questions to Ask Yourself

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Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Life Hack: Journal System

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I’ve always wanted to be a person that journals but have been inconsistent with actually doing it.  However, I have a new journal hack I started using that I’ve actually stuck with – mainly because I can do it in a few minutes each day.   Here’s how it works: Each day has a box.  Within that box, there are a number of data points that are driven by a key. You can formulate your own key based on what you want to track and reflect on.  Below is my…

Top cms products for 2018

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The content plays an important role in the development of your online presence and brand. Without that you will fight in today’s ruthless business world. In fact, digital marketing is arguably one of the most important areas of commerce, though it is often overlooked. To maximize the potential of your business, you need a reliable Content Management System (CMS). You’ll find a lot there, and you can create and manage all your own content, websites, and blogs. But some are more effective than others. The following are the best CMS…

Types of businesses that are the most profitable in 2018

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Some companies are inherently more profitable than others. This may be because costs and overheads are low or the company charges a high fee for its services or products. Yet, no matter how profitable, all companies can be a challenge to get started. The first question often asked by someone venturing into a new business is: What are the margins in this particular industry? While revenue growth is something that everyone wants, if it is not profitable, it will cost you much more than you think. Before switching to a…

How to grow a side hustle when working a full time job

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The best way to finally become your own boss is to start a sleight-of-hand trick and develop your self-employment income while still having the security of your day job. In addition, taking an activity can not only improve your income, but also open up career change opportunities that you would normally not find in your full-time job. However, it is never easy to prepare for profitability outside the limited-time daily work. It requires reckless prioritization, a psychological change in the way you see what’s most important in your life, and…

Resources for Entrepreneurs

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Aѕѕеtѕ, bоth tаngіblе аnd іntаngіblе, thаt are mobilized bу еntrерrеnеurѕ іn the рrосеѕѕ оf buіldіng a buѕіnеѕѕ, organization, оr оthеr initiative. Entrерrеnеurіаl rеѕоurсеѕ іnсludе ѕоurсеѕ оf fіnаnсіng such as lіnеѕ of сrеdіt and investment саріtаl, but mау аlѕо іnсludе abstract resources ѕuсh аѕ knоwlеdgе оf a раrtісulаr field or technology, оr nеtwоrkѕ of соntасtѕ whо саn be саllеd uроn tо contribute fіnаnсіаl support, publicity, or оthеr benefits tо a grоwіng еntеrрrіѕе. Stаrtіng a buѕіnеѕѕ саn bе daunting, but mаnу реорlе ореn ѕuссеѕѕful businesses еасh уеаr. Thоѕе who dо succeed tурісаllу…

How to Crowd fund your Startup

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If you’ve scrolled through your social media feeds lately, you’ve most likely seen at least one business trying to raise seed money or secure funding for development of a product. The trend is called crowdfunding, and it’s changing the way startups enter the marketplace. Crowdfunding is a strategy used by small businesses and startups to move from conception to inception. In the past, entrepreneurs were at the mercy of loan officers or had to hustle to find angel investors to raise venture capital, but with crowdfunding, the traditional barriers to…

11 Must Have Apps for Business

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Are you planning to start a business? If you are, then you might as well be acquainted with the technology side of the business. There are numerous gadgets and apps for business that can ease your business experience. Some of these applications are simply useful while others are necessary for any business owner. Their application generally cuts across all business markets. This read will help you be acquainted with some of these applications. Must Have Apps for Business Owners Google wallet– This application is open to both Android and Apple…

Startup Guide for Any New Business

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Are you planning to start a new business? Do you have a business plan? A business plan acts as the foundation of your business by providing guidance and management as you start your business. It will show you how to grow, structure, and run your business with the aim of generating maximum profits. In addition to this, it will help you keep your plan and life on track just in case you go through a mishap while starting the business and get discouraged. It could also help you get startup…