Handling Stress at Work

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Handling Stress at Work: What can be done? Stress is one of the most common ailments affecting the general populous of the world. The intense competition and the hectic pace of life have resulted in stress in individuals from all walks of life. This is especially true in the case of business leaders and entrepreneurs. They have to attend to a million things, all at once, and that can take a heavy toll on the mind as well as the body. So what can be done to handle stress at…

Goal Setting Tips for Entrepreneurs and Everyday Life

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Why Set Goals? Setting goals helps us achieve what we desire of life and become a success. It helps us maintain our focus and keeps us motivated till we achieve life’s aims.   Goal Setting Tips Some of the benefits of setting goals are mentioned below. Goals enable us to see what is important and sieve it out from what is everyday life. When we are able to understand what is really important, then we automatically tend to have increased focus and clarity of thought, which in turn permits us…

Creating Quality Content: Solar Example

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For being in the solar business for over a decade, I don’t talk about the solar industry enough on this blog. In order to change that, here is the first half of a report that I put together on the residential solar market with tips for a potential solar customer. Besides being beneficial for any reader that is interested in going solar, from a marketing point of view. This is a great example of quality content. The quality of content published online every day varies from very low to very…

Listening to your Customers

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What are the benefits of listening to your customers? Listening is not the same as hearing. The latter is passive, whereas the former is an active activity wherein genuine attention is paid to what customers are saying. Listening can help build trust, create self-esteem in customers, and diffuse the defensiveness and tension thereby lowering resistance from them. Some of the measures that customer service executives can employ to promote listening are listed below. Offer short verbal acknowledgments like ‘Go on’  ‘I understand’ to show that you are in tune with…

Testimonial Videos: A Powerful Marketing Tool

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Before you complete a purchase, are there any steps that you take before swiping that card or clicking the “purchase order” button? Well, you’re not the only one. Consumer research shows that “97 percent of consumers read online reviews before making a buying decision in 2017”. (You can read more on that subject from Bryan Caplan here) . What does this mean for your business? Customer reviews are becoming more important and influential in this digital world. Reviews are easily given and easily accessed by everyone. This can be both…

Rebranding Strategies-Tips and Questions to Ask Yourself

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Rebranding Strategies There are many reasons an organization or a business would consider rebranding and there are many ways to go about it. Before rebranding a business, it is important that the right plan is made, as this rebranding process may be the core step your business needs to improve its services, products, and overall marketing. Over time, successful companies from startups to Fortune 500 have gone ahead to rebrand their business and this has strengthened the company’s presence in the eyes of their customers. Companies like Apple had their…

Life Hack: Journal System

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I’ve always wanted to be a person that journals but have been inconsistent with actually doing it.  However, I have a new journal hack I started using that I’ve actually stuck with – mainly because I can do it in a few minutes each day.   Here’s how it works: Each day has a box.  Within that box, there are a number of data points that are driven by a key. You can formulate your own key based on what you want to track and reflect on.  Below is my…

Top cms products for 2018

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The content plays an important role in the development of your online presence and brand. Without that you will fight in today’s ruthless business world. In fact, digital marketing is arguably one of the most important areas of commerce, though it is often overlooked. To maximize the potential of your business, you need a reliable Content Management System (CMS). You’ll find a lot there, and you can create and manage all your own content, websites, and blogs. But some are more effective than others. The following are the best CMS…

Types of businesses that are the most profitable in 2018

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Some companies are inherently more profitable than others. This may be because costs and overheads are low or the company charges a high fee for its services or products. Yet, no matter how profitable, all companies can be a challenge to get started. The first question often asked by someone venturing into a new business is: What are the margins in this particular industry? While revenue growth is something that everyone wants, if it is not profitable, it will cost you much more than you think. Before switching to a…

How to grow a side hustle when working a full time job

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The best way to finally become your own boss is to start a sleight-of-hand trick and develop your self-employment income while still having the security of your day job. In addition, taking an activity can not only improve your income, but also open up career change opportunities that you would normally not find in your full-time job. However, it is never easy to prepare for profitability outside the limited-time daily work. It requires reckless prioritization, a psychological change in the way you see what’s most important in your life, and…