Book Recommendation: Influence: The Psychology of Persuasion by Robert Cialdini, PH.D.

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What if persuasion wasn’t just down to a person’s “natural charisma”? In Robert Cialdini’s book, Influence: The Psychology of Persuasion”, he goes over 6 principles of influence and how to use them. This book focuses on seeing persuasion as a skill rather than a natural attribute, thus making it possible for anyone to learn this skill. The 6 Principles of Influence Reciprocity – Give what you want to receive Consistency – Active, public, and voluntary commitments Social Proof – People rely on and believe others similar to themselves Liking –…